Are Referral Incentives the Right Approach to Recruit Families?

Ideas & Perspectives
Ideas & Perspectives

Volume 42

No. 6//

May 8, 2017

Private-independent school Admission Directors are finding recruiting prospective new families more and more challenging in an era in which new sources of educational competition (e.g., charter schools, magnet schools, and micro-schools) pour into the marketplace. To enhance referral enthusiasm among current families and, on occasion, outside third parties, some Admission Directors feel drawn to explore referral incentive programs. Others see the practice to be one that borders on being unethical.
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